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Why Harcourts Melbourne City

Selling Your Property - Why Harcourts Melbourne City

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Leaders in Electronic Marketing

Recent purchaser surveys showed that over 55% of purchasers first found the property they bought via the internet or by some form of electronic marketing.

At Harcourts we’ve not only embraced this form of marketing but have become market leaders in the way we electronically market properties for sale and for rent.

We are working with the most advanced software, it’s ever evolving to continually improve the information & service provided to our clients. We are ahead of the game with cutting edge marketing.

It’s one thing to advertise on the internet, it’s another to actively drive your product to the prospective audience.

We’ve developed several key products & services to ensure your property is seen, not only when people go searching for it, but also at other key times though out the pre-marketing and marketing campaign.

  • Virtual Tours
  • EMAG
  • SMS/Email
  • Property Alert
  • Mobile Agent
  • E-Brochure

Ask your agent to further explain each of these key marketing tools, how and when they are used and how they impact on the result of the sale of your property. Samples of each of these are available, we just require your email address.

Harcourts Technology 


 Extensive Database

 We deal with more buyers. Here at Harcourts we work from a centralised database of buyers.

 But what does this mean for you…..

Each week all prospective purchasers from all of our properties are added to our centralised database.

Each sales person has access to this database and hence rather than working with a small pool of our ‘own’ buyers we are all working with a huge pool of buyers from all the salespeople in all offices and from all their listings. Buyers can also register themselves to receive updates of properties matching their requirements.

The buyers are not just left sitting in a database unattended. We service all of our buyers regularly with updates on suitable properties, reminders of Auctions, information on Open for Inspections and most importantly early information on new listings.

This means they get to hear about upcoming properties before they are advertised to the general public. This is huge for purchasers and sellers alike. An early off market sale can produce a great result for an owner ie: purchasers who have been looking extensively know the value of good property when they see it and without spending much of the planned advertising campaign, it adds even more value to the seller.

  • VIP open homes 

VIP open homes allow us to really effectively tap into our centralised database, ask your agent for more information on how and when these are conducted and how they influence your overall marketing campaign.


Reputation is built not only on results but also by the experience people enjoy whilst these results are being achieved. 68% of my business is now generated through repeat or referral business. This reassures me that the way I liaise with clients is both informative & enjoyable as well as result focused. I enjoy maintaining a personal relationship with my clients. See attached testimonials for client comments

  •  68% of my business is repeat & referral

Vendor/Agent communication is extremely important and a huge emphasis is placed on providing regular feedback in relation to the marketing, market movements and prospective purchaser feedback. Each of these points, when combined, allow a Vendor to recognise the best decision, for them and their property, when it presents itself.

We don’t tell you what we think you want to hear. We tell you what you need to know and provide you with information relevant to your property, the moving market and any related issues. We will always tell you what we would do if it were our property and of course the decision is always yours.

Sales Success Rate

Our team is trained to the highest industry standards. They’re selected for their superior skills, passion for Real Estate, the industry and their commitment to excellence. We continue to deliver service that goes far beyond the expectations of clients. We constantly monitor our performance to ensure we stay at the top.

  • 94% Auction clearance rate on or before the day of Auction
  • Average of only 26 Days on Market

We specialise in many buildings throughout the inner city, often with over 60% market share, this allows us to develop an intimate working knowledge of the developments and the profile of the likely purchaser. Because of this we often have lists of purchasers waiting to buy within specific buildings and often have 2nd and 3rd time buyers within a particular building or area.

  •  Up to 60% market share in inner city HOT BLOCKS

Consumer confidence is highly important to successful selling, particularly in a moving market. All of our systems and process are designed to extract the best possible outcome for the seller by building consumer confidence.

  • Informative fact sheets on all properties
  • Written policy on PRIOR OFFERS  

Each of the above points plays a part in building consumer confidence and/or extracting the best offer from prospective purchasers.

Ask your agent to explain just how they contribute to adding more, often significantly more, to your bottom line.

Schedule of Services, Sale or Auction

The services Harcourts Real Estate will perform for and on behalf of the Vendor.

  • Inspect Property to Provide Current Market Appraisal
  • Recommend Any Improvements or Sales Presentation Advice
  •  Recommend Best Strategy
  • Supply referral names, numbers for services/trades where applicable
  • Arrange Completed Authority
  • Formally request sales documentation from Vendors legal representative
Sales Process
  • Tailor Marketing Plan including design, preparation and placement of agreed advertising & including request for Editorial Comment from all applicable mediums
  • Conduct VIP preview. For pre-registered prospective purchasers
  • Conduct weekly viewings scheduled to suit the property, market conditions and the marketing campaign
  • Create and provide at viewings or upon request a detailed fact sheet (in addition to the brochure) Information on comparable sales, outgoings, potential rent, and other relevant property details to be included
  • Follow up all prospective purchasers, answer questions, provide additional information and sales documentation All aimed at giving them the confidence to bid to their best on Auction day or submit their best offer in a private sale scenario
  • Provide weekly report of all prospective purchasers’ comments to Vendor. Review quote or asking price, review effectiveness of advertising and any required changes
  • Submit all offers for consideration.
  • Conduct the Auction in accordance with relevant legislation (Auction Sales Only)
  • Take, receipt and hold deposit
  • Complete all relevant sales documentation,
Post Sale
  • Provide copies of fully exchanged documentation to Vendors solicitor
  • Provide copy of account sales
  • Conduct pre settlement inspection in the week preceding settlement
  • Confirm settlement has been effected before releasing keys to purchaser



Hi Dionne, 

I recently purchased an apartment at 2/25 Hotham Street, East Melbourne through one of your sales agents, James Edmundson.  This is just a short note to say how professional and friendly James was to deal with right from the very first meeting through to the signing of the contracts.  I must admit my wife and myself are pretty inexperienced as this was our first investment property which was purchased through our SMSF.  James was fantastic but what impressed me was his knowledge about the apartment block and the way I was able to ask him direct questions and almost get his advice and thoughts.  Once I had developed an relationship with James I did not play any games I was straight down the line in which I believe he was with me and I was confident that we would get a mutual result, which we did.

In this day and age everyone loves to complain and whinge about everything but please could you pass on my appreciation to James from my wife and myself.

I also received a phone call from Esme today and was again very happy and satisfied with her professional approach and advice in relation to the future management of the property. We are currently saving our pennies with a view of purchasing a small personnel investment apartment within the city limits in the next few months and 100% I will be calling James and your team too see if they can assist us with that.

Thanks again and kind regards, 

Marcus and Nerida - Purchasers

I am writing to let you know how thrilled my husband and I are with having Harcourts manage our property. I have had several rental properties with a number of real estate agents over the last 20 years and Harcourts has been the most efficient and obliging company we have dealt with. 

Thank you for your services and employing people of such a high calibre.

Helen – Herritage Building - Melbourne - Landlord

I would like to express my appreciation for your excellent effort into selling my investment property on last Saturday! My husband and I are impressed with your high standard of professionalism and caring for clients!

Sophia – Melbourne - Vendor

I have no hesitation in recommending your services to anyone wanting to sell their property.  In addition I can’t overstate the brilliant performance of the auctioneer Dionne Wilson whose management of the auction was better than any that I have previously seen in ensuring that the best price was obtained.

Tony – Heritage Building – Melbourne - Vendor

We would like to thank you for all you help. We could not ask for better service and  treasure your kindness. We have been looking at so many properties and to meet you two has been refreshing and enjoyable. We are glad we were able to find a property represented by you. Again thank you for the kindness, the trust and the beautiful smiles. All of this has been greatly appreciated. With the greatest kindness, Ursula & Joseph Lovell

Ursula & Joseph – Melbourne - Purchasers

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Harcourts Melbourne City Testimonials

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